Brief, Objectives & Creative Approach
Mercedes-Benz presented the new G-class as an Iconic Jewel and as an essential element in the UAE’s landscape. Mercedes-Benz unveiled the next Generation of the G-Class in the UAE on the 2nd & 3rd of July 2018 at Inked, Alserkal Avenue. The G-Class keeps its iconic look, almost indistinguishable from the old ones. Mercedes-Benz wished to create an unforgettable and luxurious experience for their VIP clients and new prospects introducing them to their latest and smartest G-class .
Organized by Auditoire DXB
Pitch Producer & Creative Director: Dominique Chouchani
3d Designer : Anthony Asaad
Creative writer: Mó
Motion Designer : Gab Ferneine
Shame on Us by Das Scharf & 21dB
In collaboration with
Mó, Greener on the other side & Loopstache.
Frustrated with the current state of the planet, Das Scharf and 21dB join forces to set up a collaborative installation that addresses the shame and silencing surrounding the harm humans inflict on nature and upon themselves.
The installation experience is set to take the visitor on an audiovisual representation as it attempts to portray how the planet is racked in a sphere of exploitation, nuisance and dramatic human-made episodes.
SHAME ON US wishes to provoke and forcefully drag the visitors into a confrontation with nature and themselves.
1- THE SHAMING SPACE:
The pillory was chosen for what it represents; it is a powerful device in which offenders were formerly exposed to public humiliation, degradation and abuse. The 4 minute video projection is divided into 3 acts. It attempts to shed the light on the chronological and evolutionary process that made us who we are today.
Act 1 - The butterfly effect ( 2.5 millions of years ago ):
A single small human gesture changed the course of the planet and irreversibly broke the harmony between man and nature; introduction of tools, migration, fire, agriculture and language.
Act 2 - The brouhaha ( Late 1800s onwards ):
The video sets a glance at how the modern industrial and high tech era are stopping evolution and accelerating the destruction of the planet at unfathomable speed. It is the ultimate scream from a species that will be responsible for its own demise.
Act 3 - Mirror of shame ( present ):
The pilloried visitors will see their own face reflected on the floor.It is the moment when they will be faced with the mirror of introspection.
2 - THE MEDITATIVE SPACE:
It is a space designed for the visitors to digest the experience they just went through.Swings are chosen because they trigger memories, they are the perfect tool for sensory integration. Each of the five audio swings aim to help the visitor relax, understand, ponder, and meditate.
SWING 1: EXCERPTS - FOUAD BECHWATI
SWING 2: RAINFOREST BY MÓ
SWING 3: LOOPSTACHE
SWING 4: WHITE NOISE
SWING 5: SHAME ON YOU BY SPADE COOLEY & HIS ORCHESTRA
Luxury of Time explores the relationship between luxury brands and the visitors event experience. They are invited to experience a creative engaging stroll between the State of the Art watches as if one was visiting a Museum & discovering its timeless gems, symbol of heritage and culture.
Luxury of Time is a creative proposal submitted for Creative Management group to Al Khozama Group- Al Faisaliah Watch Week 2019, SAUDI ARABIA.
The intricacies of a woman’s heart are for the few. Who is iolanda? Dalida’s alter ego, or is the reverse true? Who led to the demise of the other, and whose heart bled through? #BecauseAWomansHeartIsHerOwn
Our fashion show aimed to show the dichotomy within Dalida’s persona, one that resonates with each and every one of us. The strong versus the weak. The emotional versus the cold. The heart versus the mind. The love versus the hate.
The fashion show was designed as an interactive performance with talented actors, a sound installation and composition by 21dB in the gardens of Antwork.
Photography by Myriam Boulos
Organized by Das Scharf
© 2017 Imagination Dubai
Shaping new Horizons.Together.
DP World Annual Gala Dinner 2017 edition
Creative concept & event design by Dominique Chouchani & Ruba Abu Nader
3d visuals by Anthony Asaad
Graphic stage design & show concept by flora&faunavisions gmbh.
How do you create maximum value? This question was, and remains, at the heart of IDEALZ.
In answering this question, they have shaped their culture, their business model and their identity. Idealz is ecommerce with a twist. A life changing twist that not only benefits the consumer, but people less fortunate around the world.
A pop-dinner inspired by the universe of one of the most significant artists and empowering women of the 20th century – Frida Kahlo
During Art Week 2018, INKED will conceptualize through a food experience and 360° multimedia art installation the joyful yet dramatic and indomitable spirit of Frida Kahlo.
The experience will take you in a three-dimensional and immersive culinary journey inspired by the Artist; from her home and sanctuary known as the “caza azul” to her love for the varying shades of cultures which Mexico boasts.
In collaboration with flora&faunavisions and Neumann & Müller Event Technology, LA CASA AZUL will showcase INSIDEOUT by flora&faunavisions. The multimedia art installation was revealed during the Triennale der Photographie in Hamburg, Vienna Design Week, and in Paris at the Palais de Tokyo. It is today taking place at INKED as part of Art Dubai 2018.
A Das Scharf collaboration.
Creative Strategy, Visual concept & identity by Dominique Chouchani for Das Scharf
Web design and development by 24trentredeux for Das Scharf
Creative content by Mó for Das Scharf
A130 paves the way for an inspiring journey through space and structure.
By capturing what the environment has to offer, A130 shape spaces that stimulate the senses while constantly improving user engagement.
A130 assembles a young, dynamic and enthusiastic team of architects with commitment to quality design.
Visual identity uplift, logo design & Corporate profile by Dominique Chouchani for Das Scharf
Creative writing by Mó for Das Scharf
A WP powered responsive website with a modern design for this international exhibitions creator. Web design & development by HESS for Das Scharf
CIRCLE MENA BRINGS 30 YEARS OF EXPERIENCE AND EXPERTISE TO YOUR EVENT.
Over a legacy of 30 years and a leading provider of exhibition stands design and contracting services in the Arab world, CIRCLE MENA is the perfect platform solution for events and exhibitions with uneven grounds.
The brands philosophy revives its key dynamic components by promoting technology and influential designs as well as functionality and modern mediums. Introducing the new artist engineers.
Since 2010, we have been launching monthly podcasts and just celebrated our 40th.The world of music and realm of design share a lot in common, especially in terms of creativity & originality. Therefore, we developed recently tailor-made visuals of our guest Dj’s by asking them whats their favorite flavor & color.
We are constantly in the hunt for fresh new talents and will do our outmost to promote them in the region and make meaningful connections.
THE HIPPODROME OF BEIRUT / HIPPODROME OF BERYTUS
Concept & Art Direction by Dominique Chouchani
Visual Art & Animation by Gab Ferneine
The world of Aziza is reflected through the interpretation of a Nostalgic
Daydream. The body of Work & Art of Aziza is revealed in full colors to
the audience.Reflecting past & future patterns, Aziza transports the public to a surreal world built by her wild imagination.
Event Concept, Visual identity & Art Showcase by Das Scharf
Super collaboration w/ Plasticbionic & Nicolas André
IN PARTNERSHIP w/ Matisse Events
Social media campaign by Keeward
From Beirut to the World
Common Fest is a celebration of arts, culture and cuisine, showcasing the diversity and talent of the Lebanese and global creative scenes. Visitors of the festival are invited to immerse themselves in a four-day multi-sensory experience blending artwork exhibitions by Das Scharf, culinary experiences, music, and other live performances.
Common Fest is a celebration of community, bringing together an array of artists and creative businesses from both the local and global scenes in an adapted
The first edition took place from the 7th till the 10th of May 2015 in Beirut,Lebanon. It is an opportunity to promote International & Lebanese talent and enterprise, support emerging artists, and honour the cultural heritage of the Lebanese capital.
EXPERIENCE CENTER CUSTOMER JOURNEY
AGENCY : IMAGINATION DUBAI
© copyright 2017 - IMAGINATION DUBAI
Concept, Creative setup & Graphic Communication
by Dominique Chouchani
3D visualization by Anthony Asaad
Designed to enhance customer engagement,“Experience First” is an interactive space, an open invitation for visitors to experience what Waterfront City is and believes in.
The three main brand pillars “Live, Work, Play” are translated throughout the customer journey from arrival to closing. They are also present in the hybrid nature of the space that focuses on enhancing the human experience & real-life connections to experience-oriented activations. To spark the engagement on a deeper level & illustrate brand transparency.
” Experience First’ is established as an innovative platform to offer a sense of community through an array of local & international collaborations, bringing the space to life. Experience First is a forward-thinking concept integrating technology & sustainability through a multi sensorial experience.
Proposed key visuals : The Team
Since 2003, LinkViva have evolved from a local event management company into an award winning, multi functioning, international agency. With their unique blend of cross cultural talent, energy and experience, LinkViva creates experiences that go straight to the heart.
PICNIC AT THE PROMENADE CREATIVE PROPOSAL
AGENCY : LinkViva events Dubai
© copyright 2017 - LinkViva FZ LLC
Concept, Creative setup, Event activations & Graphic Communication
by Dominique Chouchani
3D visualization by Anthony Asaad
One of the world’s favorite outdoor activities, picnicking is a wonderful way to inspire presence and community. There are a lot of fun ways to eat, but few things triumph the simplicity of laying out a blanket and settling into urban nature with your favorite family & friends and a basket of tailor-made joy.
A good picnic only requires three quality ingredients: good people, tasty food, and a solid location. Nothing better than a Picnic at the Promenade.
Find Joy in the Ordinary.
The Picnic at the Promenade temporary setup taking place from October 2017 to February 2018 revolves around the concept of Parklets & Placemaking. Placemaking capitalizes on a local community's assets and inspiration, with the intention of creating public spaces that promote people's health, happiness, and well being. In order to cultivate EMAAR’s vision of a creative urban culture, the overall look & feel of the promenade is focused on a community-driven, dynamic, sociable and collaborative space.
Creative proposal // Sponsorship document
Concept & Design by Dominique Chouchani
3d visuals by Anthony Asaad
Beirut Boat, the International Boat and Super Yacht Show, is the sole meeting place for the yachting industry in Lebanon with a keen focus on accessible luxury in all its facets. Held from 9 to 13 May at the center of Beirut, the 11th edition will host some of the internationally renowned yachting companies, superyacht builders and designers, nautical suppliers, in addition to well-known brands.
Keeping up with its accessible luxury motif, Beirut Boat 2018 will feature a display of lifestyle, fashion and sports products. A fashion show showcasing some of the renowned labels, as well as a jewelry and automobile display will be among the major attractions.
Beirut Boat paves the way for industry stakeholders, from Lebanon and the Levant, to meet a concentration of elite clientele and boating enthusiasts looking for upgrades, state-of-the-art accessories and equipment, as well as products that reflect their lifestyles.
The World is a Small Village
Concept, Art Direction & Project Management by Dominique Chouchani
3D Visual Artists : Anthony Asaad /AA Architects &
Melhem Sfeir /Zaha Hadid
Creative Coordinator : Leia Gorra
Words by Mò
The Arab social media influencers’ summit is the first of its kind in the region for social media channels influencers; its purpose is to facilitate a gathering where information, ideas, and culture converge, paving the way to anew era in social media usage.The 2016 brief aims to challenge the participants in the creation of a young, trendy and playful platform.
It aims to show a form of growth that would maintain
the position of the summit as a leader in social media.
We proposed a sensorial experience, taking our guests to an engaging audiovisual adventure. We designed a universe that has its own feel, and its own peculiar story to unveil; it engages, includes, fascinates and delights them.
Our aim was to engage emotions and to redefine the social networks of today’s youth. Ultimately, human connection is what we strived for;
It will be at the epicenter of the upcoming summit.
It was a great pleasure uniting Scharf lovers on Sage beach, Berlin. Artists from different backgrounds gathered to present their work & interacted with guests. Summer fresh tunes were played under the Berlin rare sun followed by an open air screening “What’s zap! Channel 6 “ showcasing film talents from Beirut & Berlin. We are thankful for this wonderful adventure and look forward to reveal more insights soon.We would like to thank & praise every single person that took part in DAS SCHARF's first edition of “Simple pleasures: A Series of fortunate events”.
Corporate video aiming to lure potential retailers.
Film & Edit by Tony Khoury
Animation & Graphics by Gaby Ferneine
Art Direction & Project Management : Dominique Chouchanu
Metro Superstore was founded in 1986, since then the dedication to customer satisfaction is the essence of the service Metro provides.
Metro has always been a place where customers feel comfortable & is growing into a modern concept of Metro Boutique Mall. In the coming year Metro is uplifting the whole retail space and will welcome
new international brands, which will show the latest trends from all over
Exhibition Concept & Project Management by Dominique Chouchani
Creative writting by Mò
Creative presentation by Leia Gorra
Ken Schluchtman, the Berliner photographer's visual research is an extraordinary base for a unique exhibition project. Ken’s ambition is to take this Norwegian experience to the world and in that he wishes to create his own traveling exhibition concept. His concept offers the
opportunity to show a bold architectural and environmental vision thanks to his images where he combines inspiration with information.
Logo Uplift, Visual strategy & Communication by Dominique Chouchani for Das Scharf.
There are few things that inspire us more than planning pretty parties, hunting for lovely new and re-purposed craft supplies and working on your next storytelling gift.
To convey the joy of handcraft, happiness of sharing and concept of
showing gratitude, L’artistrie offers you an enjoyable experience to celebrate your tailor-made festivities.
L’artistrie was born very naturally in 2014. It is a homemade project of crafted sweets, unique packaging and everyday celebrations.
We are crafters at heart.
© Imagination Dubai 2017
Dubai Mall pop-up boxes for various atriums
Concept & Design by Dominique Chouchani
3d adaptations & renders by Anthony Asaad
© copyright LinkViva L.LC
Dubai Municipality & Government Creative proposal
Car Free day 2016
The Big idea : Power of Us
Creative proposal content, Design & Event branding by Dominique Chouchani
Illustrations by Jag for LinkViva
DP World celebrates the success of their employees by hosting its annual TAQDEER awards.It is a platform to raise the visibility of those individuals who displayed outstanding performance, creativity and innovation throughout the year.
Pitch/ Creative proposal concept & event design by Dominique Chouchani
Event branding by Rouba Abi Nader
3D visuals by Anthony Assad
© 2017 LinkViva
Creative proposal / Pitch for Marina Mall, Abu Dhabi
Concept & creative production by Dominique Chouchani
3d renders & visuals by Anthony Assaad
Gallery Manager - March 12-18 2017 : Dominique Chouchani
Narimane Kurdi presented selected pieces from Joëlle Kurdy acclaimed 'Wheel of Life’ series for the first time in Dubai. Coinciding with Art Week 2017, initiated by Art Dubai Group and supported by the Dubai Culture & Arts Authority and Dubai Design District, the show offers a glimpse into the artist's rich inner world, with works on canvas that dance between collage and paint and play on the juxtaposition of seemingly unrelated items to produce an ironic twist on the expected.
Concept & Graphic Communication : Dominique Chouchani for Das Scharf
Artist selection & video montage by Dominique Chouchani & Nicolas André for Das Scharf
Event planning & Coordination:
Dominique Chouchani, David Fdez & Etienne Balli for Das Scharf.
Presented by the Berlin/Beirut Das Scharf collective, WHAT’S ZAP is an indoor/outdoor cinematic event showcasing outstanding video content from across the globe. Launched in Berlin in 2010, its aim is to promote fresh talents and provides them exposure through a “Channel Zapping”. The event itself is a sensorial experience, a friendly get together.
Das Scharf curates a selection of cool shorts, animations, commercials, documentaries and trailers around the world to create one creative playground of video. A signature ritual characterizes What”s zap : Free pop-corn, a vinyl session, a “zap” punch , the screening & an after party with tunes : A video party.
03.09.2010 CHANNEL 1 [ FIESERE MIESE, BERLIN, GERMANY]
04.02.2012 CHANNEL 2 [ FIESERE MIESE, BERLIN, GERMANY]
20.02.2013 CHANNEL 3 [ FIESERE MIESE, BERLIN, GERMANY]
21.08.2013 CHANNEL 4 [ METRO AL MADINA, BEIRUT, LEBANON ]
09.05.2015 CHANNEL 5 [ COMMON FEST, BEIRUT, LEBANON ]
05.07.2017 CHANNEL 6 [ SAGE BEACH, BERLIN, GERMANY ]
© 2017 IFP Group
Creative proposal by Dominique Chouchani
3D visuals by Anthony Asaad
Beirut Boat 2017, IFP group’s most anticipated event took place from the 20th to the 24th of May 2017 at the prestigious Yacht Club, Solidère Marina. Beirut Boat proved to be a successful attraction to marine business companies and nautical tourists. The 10th edition concept promoted "Luxury at Sea", glamorous lifestyle and extravagant diverse display of marine life.
We are happy to announce that we are one of the fifty-one grantees selected by the Roberto Cimetta Fund in 2017 on their general mobility funding line. Roberto Cimetta Fund Supporting the mobility and creativity of artists and cultural operators in Europe, the Arab world and beyond.More insights soon.
We will travel to Valletta, Malta in September to start developing our project for Valetta 2018.
The aim is to build bridges between Lebanon and Malta which share common ground (history and language).
The RCF received 279 written requests of which 199 were considered eligible. The experts examined the applications that matched the eligibility criteria. 137 requests were considered worthy of funding, but only 51 received a grant within the limits of the funds available.
© Diskothek Melancholie2 2017, Berlin
Graphic Communication by Dominique Chouchani
Nodding is a positive act.Nodding is casual, cool & positive. Nodding together is communal act, a silent pact saying everything is alright.
Stories of Ink by Karen Klink
Event concept & management by Dominique Chouchani
Tatoo Artist : Karen Klink
© Sephora.ae 2017
Definition of High Noon : The most advanced, flourishing, or creative stage or period. It’s a reunion. A series of occurrences.Your past and future meeting at once. To pull you towards the right place at the right time.
A unique collaborative experiment w/
Izem & Das Scharf
BERLINER NACHTEULEN AM HERD
©copyright 2011 Sage Restaurant
Event Concept & Communication by Dominique Chouchani for Das Scharf
Event Management and Bookings by Timo Hoppart, Sage Restaurant.
Illustration by Bringmann und Kopetzki
Fiesere Miese : The mean Wearhouse
Berlin Club : Kopenicker str.18-20 KEUZBERG
Club Concept, Art Direction & Events by Jan Schröder, Timo Hoppart & Dominique Chouchani
Watergate 13 Release Party - 11.05.2013
Event Concept, Booking & Communication by Das Scharf
Produced by JK58.
1600 people partied at Watergate 13 Release showcase with Ruede Hagelstein, Stassy, Matthias Meyer & Robin Drimalski.
Summer series of Berlin based club and label showcases kicked off on the 11th of May including sunset gatherings & sunset rituals.
Video Installation & Music Event 2012
TRANSMEDIALE &DAS WEEKEND
A tribute to the video artist Nam June Paik, titled Perceiving Everyday Life through a Dead TV. This exhibition evolves around the world of Television through the eyes of various Television monitors that serve as projection screens where a new form of mapping is introduced. This exhibition refers to Mood-Art, a dream that the artist Paik had where sound and images are interraleted in their functions. How can we transmit such audio impressions extracted from everyday life from a simple radio add to a supermarket announcement to a visual stimuli in moving colors and shapes? In reflecting the constant TV-Attack such as News and Advertising, we introduce in our video work a new form of perceiving and interpreting everyday life.Our images , mainly based on reality material, are manipulated in their position, shape and form; By projecting constant content through various interfaces, we overwhelm our public with the amount of visual information,creating a kaleidoscopic effect.Our viewer is unable to recognize the principle of order and is drowned in a world of visual chaos. Our visuals reflect a storytelling chaos where our viewer would face a so-called Television Experience; By transforming reality, this exhibition underlines the impact of the information given to us everyday and how they can serve to reflect a world of living colors and motions.
WE LOVE AMPHIBIANS - 2012
Live painting by Xavier Degara Gonzales
with Fur Voice, Das Scharf & Marco Riedel
Visual collage by Dominique Chouchani
Kater Holzig, Berlin, Germany
Concept, Visual adaptations and Artist Curation by Dominique Chouchani, Virassamy & Amelie Mo for Das SCharf.
AMAZE- CROSSING TRACKS
Amaze / astonish, astound, surprise, shock, stupefy,
stop someone in their tracks, leave open-mouthed, take someone’s breath away,blow away.
a maze / labyrinth, complex network, warren; web, tangle, jungle, snarl; puzzle.
Amaze is an international design project created by Das Scharf.
With the aim of exporting it to the rest of the Middle East & Europe, Amaze is a fair of Contemporary Art,Design & Music.
Through this project, Das Scharf primary goal is to create a bridge between Berlin & Beirut, highlighting emerging artists from the Berliner & Lebanese scene.Giving an additional dimension to this project and supporting the artistic bridge between the current European visual cultures and the Middle East.
Q. Why Beirut—Berlin?
A. Berlin and Beirut are both vibrant cities with long and provocative histories, including a series of golden ages, epic drama and inspiring renaissances. Beirut & Berlin have embarked on their own process of reconstruction and renaissance. Beirut is ready to assume its place on the world stage & is more than a potential point of comparison;
it is an ideal role model, and a sister city.
Live performance & experimental video montage
Light Echos @ the SEVEN STAR GALLERY - NHOW Hotel Berlin
Live performance & experimental video montage
Light Echos @ the SEVEN STAR GALLERY - NHOW Hotel Berlin
Xavier Gonzalez DEGARA
©copyright Les Fils du Calvaire 2012
Logo & Visual identity by Dominique Chouchani
Visual identity : Logo, website & TVC by Das Scharf
TVC concept, storyboard & animation by Nicolas Andre
& Dominique Chouchani for Das Scharf
Corporate video © Matisse Events 2014
Concept, Storyboard, Script & Animation by Das Scharf
Concept & Script by Dominique Chouchani & Erin O' Halloran for Das Scharf
Art Direction & Animation by Nicolas André for Das Scharf
CATALOGUE: BARA BRÖST
Concept & visual design by Dominique Chouchani
Illustrations by Patrick Sfeir for Das Scharf
is an interdisciplinary network of creative maniacs.They like to look different & they love electronic music.
DJ's ARE WORKAHOLICS
Electronic music artists make fashion. Creativity unfoalds without boundaries, to be worn with proud. A different DJ every four months. Every collection with a soundtrack. Always unpredictable, expect the unexpected.
© copyright BAAM! 2012
Fashion Blog & Shop
Concept, visual identity & web design by Dominique Chouchani
© copyright Sage Restaurant Berlin
2010-2013 Graphic communication & Event planning by Dominique Chouchani
2015 collaboration with Sage Restaurant Beirut pop-up in Common Fest
@copyright seed&sugar AG 2012
Logo & visual identity by Dominique Chouchani
© copyright planet prestige Berlin 2012
Fashion online shop
Logo, visual identity & web design by Dominique Chouchani
OFF THE WALL : Master in Visual Communication
Danish Design School - Copenhagen, Denmark 2010
Off the Wall is a photography book that functions like a visual city guide for Berlin, Germany from a non touristic point of view.
From an eccentric and unconventional approach, the book guides the viewer through personal snapshots of a complete OUTSIDER who documents the city, a designer who translates his VISUAL EXPERIENCE through photographs and graphic design.
This book reflects the first contact of any oustider to a new city. There’s a continuous message between a sender[the city] and a receiver [ An outsider, A local ]. When a designer encounters a new field of communication ,he OBSERVES,FILTERS and RECORDS.
This method provides him with a VISUAL FRAMEWORK from which he could establish a new way of understanding a city and its characteristics, and new design solutions to reflect and translate its physical appearance and its graphical components.
Images : Schizophrenic Image
Visual project 2008 for A.L.B.A
(genetics) the act of mixing different species or varieties of animals or plants and thus to produce hybrids
a junction where one street or road crosses another ; an intersection
Cross cultural poster between Lebanon & Japan
A distorted projection or perspective requiring the viewer to use special devices or occupy a specific vantage point to reconstitute the image.
Visual project & Product Design for A.L.B.A