LK Eudemonia - Spring 2019 Collection
©2019 Lara Khoury - All Rights reserved
Curated experience created and organized by Das Scharf.
Creative concept, Event Design, Graphic Communication, Event Management & On-site Coordination by Das Scharf.
Referencing a central concept in Aristotelian philosophy, the Eudemonia collection prompts a refresher on human purpose and pursuit in order to propel society towards living authentically. The conception of Eudemonia alleges personal excellence and lasting happiness to be mankind’s purpose, the attainment of which requires cultivation of personal strength and contribution to the greater good.
Debuting in the still raw surrounds of the dramatic Quasar Tower, masterminded by architect Bernard Khoury, a selection of pieces from Eudemonia are styled upon a series of white mannequins in a curated guest experience.
Mannequin faces are covered by theatrical ﬂoral masks, creations of Sybil Layous, symbolizing the attractive but abnormal embellishments used to disguise oneself. Finally, the venue’s unﬁnished ﬂoor and walls compel us to revisit our own bare foundations, our blank slate from which virtuous construction should start.
Photo Credits: Myriam Boulous
Videography by : Eye Media Production