EXPERIENCE CENTER CUSTOMER JOURNEY
AGENCY : IMAGINATION DUBAI
© copyright 2017 - IMAGINATION DUBAI
Concept, Creative setup & Graphic Communication
by Dominique Chouchani
3D visualization by Anthony Asaad
Designed to enhance customer engagement,“Experience First” is an interactive space, an open invitation for visitors to experience what Waterfront City is and believes in.
The three main brand pillars “Live, Work, Play” are translated throughout the customer journey from arrival to closing. They are also present in the hybrid nature of the space that focuses on enhancing the human experience & real-life connections to experience-oriented activations. To spark the engagement on a deeper level & illustrate brand transparency.
” Experience First’ is established as an innovative platform to offer a sense of community through an array of local & international collaborations, bringing the space to life. Experience First is a forward-thinking concept integrating technology & sustainability through a multi sensorial experience.