The World is a Small Village
Concept, Art Direction & Project Management by Dominique Chouchani
3D Visual Artists : Anthony Asaad /AA Architects &
Melhem Sfeir /Zaha Hadid
Creative Coordinator : Leia Gorra
Words by Mò
The Arab social media influencers’ summit is the first of its kind in the region for social media channels influencers; its purpose is to facilitate a gathering where information, ideas, and culture converge, paving the way to anew era in social media usage.The 2016 brief aims to challenge the participants in the creation of a young, trendy and playful platform.
It aims to show a form of growth that would maintain
the position of the summit as a leader in social media.
We proposed a sensorial experience, taking our guests to an engaging audiovisual adventure. We designed a universe that has its own feel, and its own peculiar story to unveil; it engages, includes, fascinates and delights them.
Our aim was to engage emotions and to redefine the social networks of today’s youth. Ultimately, human connection is what we strived for;
It will be at the epicenter of the upcoming summit.