© 2019 LINKVIVA DUBAI
There’s always something to celebrate.
Aligning with the Festival city positioning of “ Celebration”, our concept Shine Bright revolves around unlocking our inner holidays sparkles this season.
Our concept is manifested through a modern interpretation on the ground of the festive season aligned with the colorful identity of Dubai Festival city.
The general look & feel is modern, trendy & appealing to millennials and bloggers to promote. A play of contrast between the White Wonderland and a modern pop-art colorful animated environment .
Our hero element “ Snow sparkles” is a central audiovisual installation whereby the notion of a music confetti box is introduced. Visitors will have the opportunity to interact and engage by launching the outbreak of colored snowflakes thus sharing a true moment of winter celebration with Dubai Festival City.